It appears that CBS and David Letterman have been feeling some heat for the latter's vile comments about Willow Palin, since he felt the need to offer a mealy-mouthed half-baked pseudo-"apology" that amounted to "Oops, I meant to make vile comments about Bristol Palin." Sorry, not buying it, and not buying that that makes it all OK even if I believed him. I think R. A. Mansour summed up my thoughts well in her updates on this post:
We are fighting this because if we let this slide then we are saying that the Palins are fair game for everything. If their 14-year-old daughter is not off limits, then nothing is. If this heartless jerk can get away with this, then what next? Can we expect jokes about little Piper? When is enough enough?
I would be disgusted by this if it were anyone’s daughter.
Are you upset by this? Then make your voices heard. . . .
Call CBS at 212-975-3247. Melt their phones.
Call every women’s organization you can think of. Call every sexual assault victims organization you can think of. Call every child protection advocacy group you can think of. Call every teen pregnancy organization you can think. Get a comment from all of them. Ask them if they have anything to say about David Letterman’s jokes about the sexual assault of a 14-year-old girl. Ask them if they think it was alright that David Letterman declared that his joke was really about Gov. Palin’s 18-year-old daughter. Does it make it alright that he was mocking an 18-year-old mother? And if they have no comment, ask them why. Ask them what makes the Palins any different from any other family.
Don’t stand for this. Do you want ordinary citizen politicians? Well, the Palins are ordinary people. They got into politics for the right reasons. They wanted to serve. And this is how they are treated. If you want more people to get into politics for the right reasons, then you had better defend this family—otherwise what other family would put themselves out there when this is how they know they will be treated?
As she goes on to note, it's also a good idea to put pressure on CBS' advertisers, and Sebastian Gray at HillBuzz has excellent advice on how to do so productively.
Update: HillBuzz suggests M&M Mars, Olive Garden, and Kellogg's, with specific strategies for each as well as another general strategy post; and here's another good list of advertisers to target, courtesy of Judy Silver at The New Agenda:
Aveeno (owned by Johnson & Johnson)
Canon
Charmin (owned by Proctor & Gamble)
Citibank
Downy (also owned by P&G)
Hellman’s
Lexus (owned by Toyota)
Nissan
Rogaine
Is it worth pushing these companies? Gray says yes, that if we're persistent, we will see results:
CBS is in real trouble right now. Katie Couric just clocked the lowest ratings for a news broadcast on American television in HISTORY. Ad revenues are down everywhere, and once a month when Dr. Utopia gets on the TV and commandeers primetime for one of his ego trip national addresses, the networks lose tens of millions of dollars.
CBS cannot afford to lose M&M Mars or any two other large advertisers. If you direct all of your firepower at three big players like this, all selling products to families, and you heed my advice above, SOMETHING will happen before a month is out. You just have to put a little Al Sharpton in your life, be persistent, and write, write, write.
I would also add that it's worth calling out CBS President and CEO Leslie Moonves on this one. By way of comparison, here's his statement on Don Imus after Imus called the Rutgers women's basketball team "nappy-headed hos":
From the outset, I believe all of us have been deeply upset and revulsed by the statements that were made on our air about the young women who represented Rutgers University in the NCAA Women's Basketball Championship with such class, energy and talent. While we have already made our disappointment and outrage clear, I would like to take the opportunity to offer my personal apologies to the Rutgers team, its impressive Coach, and the entire Athletic Department and Administration of Rutgers University. CBS has nothing but the highest regard for that establishment and its students, and we are sorry that offense was given in such a brutal and insensitive manner.
I would also like to extend an apology to everyone beyond Rutgers. Those who have spoken with us the last few days represent people of goodwill from all segments of our society—all races, economic groups, men and women alike. In our meetings with concerned groups, there has been much discussion of the effect language like this has on our young people, particularly young women of color trying to make their way in this society. That consideration has weighed most heavily on our minds as we made our decision, as have the many emails, phone calls and personal discussions we have had with our colleagues across the CBS Corporation and our many other constituencies.
And here's what Moonves has had to say about Letterman's significantly more vile attack on the Palin family:
*sound of crickets chirping*
Apparently, the head of CBS doesn't care when "offense [is] given in such a brutal and insensitive manner" to conservative women, or worry about "the effect language like this has on our young people" when the purpose of that language is to hurt a Republican. This sort of hypocrisy is simply not tolerable; call him on it. Contact his office, but also do everything you can to make it clear that Moonves is a hypocrite and a chauvinist fraud.
On this one, we know where the real feminists are standing: liberal or not, they're standing with the Palins; they understand that "sexism isn’t selective, and misogyny isn’t something that only applies to certain women." May all of us rise up and say "Enough!"—whether you care about the Palins or not, for your own sake, and the sake of your daughters. For the sake of my daughters. Enough is enough.
Update: Kudos to NOW, which issued a great statement on this. They're clearly trying to use this as a lever on conservatives, but more power to them:
NOW hopes that all the conservatives who are fired up about sexism in the media lately will join us in calling out sexism when it is directed at women who aren't professed conservatives.
I'll second that, and give them credit for putting principle over party, and for being smart enough to do so in a way that really advances that principle. What NOW has done here is the sort of move that could really make a positive difference in political conversation in this country, as I think the response at Hot Air from Allahpundit and Ed Morrissey shows, and they deserve applause for that.

